GENTLE MONSTER’S 2021 COLLECTION CAMPAIGN ‘UNOPENED: THE PROBE’ PART 2
I gathered some of the intriguing technologies that I liked that I saw online for the
moodboards that I was assigned to create. As a fashion and shopping enthusiast, I can't
help but be pulled to intriguing storefront installations that move. I discovered some
Korean businesses that I felt visually piqued an interest in me during my most recent
trip to Korea, which I took before the semester began. Among the brands were
Tamburins, Ader Error, and Gentle Monster.
I found them to be intriguing because of the way the elaborate setup and construction
were combined with the object's straightforward movements, which I felt were done just
enough to prevent the thing from "stealing" the show. The images mostly blended hardware
with “everyday” objects and things, which I found appealing. However, there is no
interaction.
Additionally, I found the object's "futuristic" aspect to be really cool. It also had a
somewhat cyborg vibe to it, which I found intriguing because of the exposed hardwares.
I became rather intrigued by the brands and its origins, and using ChatGPT, I discovered
the following:
Since its founding in 2011, GentleMonster has drawn notice for its avant-garde store
design and unique approach to selling eyewear. GentleMonster's retail locations, which
resembled art installations rather than conventional eyeglass boutiques, helped the
company become further recognised. These concept stores have immersive, interactive
designs that were frequently made in association with well-known designers and artists.
"The Black Mirror" in Busan, "The Hauser & Wirth" in Los Angeles, and "The Samsara" in
Beijing are a few of the most well-known retailers. In the eyewear business, Gentle
Monster is regarded as a pioneer thanks to its unique designs and engaging in-store
experiences. The company has become a global favourite among fashion-forward consumers
thanks to its ability to combine art, design, and technology.
Ader Error was established in Seoul, South Korea, in 2014 by a group of friends and creatives. The collective of designers, artists, and creatives behind Ader Error aims to subvert traditional fashion conventions and develop a unique style that melds art and fashion.Unlike more conventional fashion houses, the company embraces "imperfection" and "error" in its designs.Like another South Korean business, Gentle Monster, Ader Error prioritises the in-store experience. Their physical retail spaces are extensions of their creative vision, frequently created to be immersive and unique spaces that do more than just sell clothing. Ader Error has become a major force in the worldwide fashion scene thanks to its approach to fashion, which combines art, design, and a sense of playfulness.
The South Korean skincare and cosmetics company Tamburins is renowned for producing high-end, eco-friendly goods. Kim Hee-jung launched the company in 2016. With experience in the beauty and fashion industries, Kim set out to merge her passions for eco-friendly practices, art, and design into a skincare line. Contemporary art and culture are frequently incorporated into Tamburins' imaginative store designs. This link to the art world may draw buyers who value the convergence of modern art, design, and beauty. Tamburins offers customers a distinctive and unforgettable shopping experience by converting their stores into immersive, artistic environments. It invites shoppers to linger longer in the store, perusing the merchandise and interacting with the brand.
I can also imagine myself becoming lured to another style. And it is the "digitalization," or mechanisation, of commonplace items. For instance, wings or flowers that use technology. Even in cases where a moving item has no interactive components, I find that I am drawn to it on its own. Rather than trying to make something hyperrealistic, I appreciate the idea of exposed electronics and its evident traits of being "fake" and replicating them.
Surrealism is the last style that I truly enjoy. I enjoy the idea of eccentricity and the "weird," as well as the juxtaposition of things and objects that we wouldn't normally think to go together. I enjoy the eerie, funky, or comical aspects of surrealism, and Patricia Piccinini is an artist whose work I thought was interesting. Her "we are connected" display at the ArtScience Museum included cloned animals, cyborgs, and hybrids of humans and animals. These are some of the things that pique my interest in the show, despite the fact that I was unable to attend it in person. I enjoyed the experience and felt it forced me to think things through. When I view her pieces for the exhibition, questions like "How did this come about?" and "What chimaera species is this?" as well as "how does this feel or how does it act" pop into my mind.
Andreas talked over visualisation strategies that help us organise, communicate, and
develop ideas during this two-part workshop during our Thursday session. He demonstrated
and discussed seven methods with us: notes, sketch notes, sketching, moodboards, mind
maps, concept maps, and timelines. After going over the procedures with us, we were
given some time to build our personal timeline and concept map for our FYP. This
workshop assisted me in visualising my timeline and process more clearly, allowing me to
know roughly how much time I have left as well as plan out targets along my timeline
towards the ultimate submission of my project.
I was able to identify
relationships
between my concept and research thanks to the concept map. I was able to see locations
where I could connect my ideas using the concept map. On Tuesday, I also created a
moodboard, which was also addressed today. With all of these strategies and having tried
a couple of them, I can see how it could assist us produce ideas for our project and
research. Having ideas in our heads is one thing, but writing them down, regardless of
format, allows us to see them more clearly and order our thoughts, which occasionally
leads to clarity, as was the case for me during this practice.
Exhibition encounters
We were told to go to the exhibition encounters, which has recently taken place at
our school and features student projects. Following our visit to the exhibition, we
were asked to offer our thoughts. To begin with, there were several projects that
featured AI, which was the current trend. Surprisingly, there wasn't much technology
or interactive technologies that I was hoping to find. I came across a project that
was developed for a cause that I felt was fascinating and memorable, which was
crayons designed for the visually handicapped.
We were invited to build a mind map
based on our observations and have talks about our experiences throughout our
workshop. Through the sharing, I learned that my thoughts were widely shared among
my students, and we all agreed that there were many AI-driven designs.